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The beginning of the year when I parted with Directlyrics, it opened up time to take on projects in the role as external consultant. Given my decade long experience with SEO, I reached out to several companies about my availability, and it became clear there is still high demand in finding organic growth. I knew from earlier experience as freelance consultant, I had to be sure to position myself correctly, or I would end up writing blog posts for a living. While nothing wrong with writing content, for me that is too operational as a professional activity, but also way too competitive as a service. There will always be someone else writing blogs, cheaper. But also operational activities have no end-date. As an agency that might be a great way to generate long term revenue (done by junior employees), but my time can only be spend once. Better to spend it wisely, and focus on high impact. And so Build.amsterdam was founded.

The way to go was to position myself as a technical SEO consultancy. Many aspects of SEO are becoming more and more technical. And with my background and experience, focusing on the technical parts would be not only most interesting to me, but also as competitive advantage for myself, and for my clients. Helping me position my work in a more premium segment as consultant.

Technical SEO includes many of the advanced opportunities in the SERP by triggering rich snippets, knowledge panels, and many of the industry specific one-boxes (like Q&A results). But also site speed, optimising indexing, content discovery, reliability and even UX. All these aspects are moving parts to win more positions in the search results, and grow traffic.

Reach out if you are in need of a organic growth strategy.